Getting followers on Twitter represents one of the biggest challenges of using this popular social network. Well, growing a digital audience that is interested in your content doesn't seem as easy as you might expect. Moreover, the fact that there are so many fake bots or profiles on the network makes the task a bit more difficult. Fortunately, there are a few tips or tricks you can put into practice to achieve this.

Which are described in this article as a guide to help you each of the stratégies possible to get followers on Twitter . With this in mind, it is important that you bear in mind that the methods to be used are not an automatic result. On the contrary, this will be a job where you will see results in no time as you progress in the execution. To learn all about the subject, read to the end.

Important aspects

While it is very important to increase the number of followers on Twitter, the fact that they are genuine or organic is also . Even if you have a community with a million users, it doesn't matter if you only get 10 interactions for each of your posts. Therefore, you need to consider certain important aspects to get real and relevant profiles for your brand.

For example, do not buy subscribers , this includes the well-known "bots" that are responsible for the significant growth of your account on Twitter, Facebook or any other social network. Although the numbers are surprising, you will not get the results you want. In the same way, consistency in what you do will be a point in your favour in this work as it won't be something quick or automatic as you would surely like it to be.

Strategies to gain more subscribers

Once you know the points mentioned in the previous paragraph, it is time to know the various to know strategies or tips that you can use to get more followers on Twitter . Some of the things to highlight are: Full profile, established niche or marketing area. Take a look at each of them in detail below.

Complete your profile as much as possible

To attract the interest of others and for them to decide to follow you, you need to have a profile with all the information you think is relevant to your niche. Create a presentation that includes the following without being too long: Username, Biography (use the 160 characters available to talk about yourself), Link or URL to your website, and Good photos for your personal image and header.

Remember that when evaluating your profile it must be clear who you are , what you do or what you do. This way you can attract the attention of your potential followers and build a real community ready to interact in each of your posts, as they know your profile.

Establish your niche

The niche is the market area you want to use to grow your business, so you need to be clear before you go into social media because from this information you can create your content and gradually increase the number of your subscribers. Remember that if you try to cover too many areas, you won't really know who your target audience is and you may get completely different results than you really want.

Whether you are dedicated to photography, marketing, graphic design, cooking, etc., Make sure this information is clear to your customers or subscribers . In addition, knowing who to follow and who to unfollow will help you create an accurate profile that focuses only on your region.

Create great content

Content is the reason you choose to follow or unfollow a social media account, and Twitter is no exception. Determine the type of publications you want to reach and what is the main goal? you want to cover, be it to sell, grow or retain your audience, drive traffic to your website, etc. You need to provide fresh, entertaining and relevant information to your followers.

Remember that a good content organically increases the number of subscribers by getting retweets, comments and likes. Whereas poorly executed content will not generate engagement and could put off those who have won. On the other hand, organisation is very important in this area, so planning ahead allows you to assess what works and eliminate what doesn't help you grow bigger.

Create real interactions

The best thing you can do to grow your community on Twitter or any other social network is, pay attention to your audience's interactions and respond to their comments . This is something that will allow for organic growth of followers on your account, in addition to customer loyalty, as you are providing the "human side" that everyone looks for in a business.

Avoid being part of the group accounts that use an autoresponder for everything without really addressing the public's concerns . Well, this won't help you pass the time, but will take away your authenticity and personality in front of the community and prevent them from following you.

Use live chat

Twitter, like other social networks, has the great advantage of allowing you to interact directly with people who share common interests with your account. With live chat on this platform, you have the opportunity to connect with a large audience and build awareness of your brand while discussing topics that appeal to everyone.

To use it , you can schedule appointments at a specific time by relying on shared , relevant or trending hashtags that help you build a better relationship with the public. Now , by answering any questions , comments or concerns " live " , you have the opportunity to recommend your account and thus increase the number of followers .